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Importer sourcing · Japan buyer map

Japan buyer map: fresh fruit and shrimp from Ecuador, Peru, India, Kenya and Colombia

Recorded 2024 trade, published plant-quarantine rules and open questions per product and origin — so a Japanese importer can tell a working route from an assumption.

Prepared by the Global B2B Group project team · Published · Last reviewed · Scope: Japan. Trade: UN Comtrade 2024, Japan as reporter, checked 25 October 2026. Plant quarantine: MAFF pages opened 25 October 2026. Confirm every origin, variety and consignment with the Plant Protection Station and MHLW quarantine station before planning a programme.

Also available in: 日本語

Which of these origins already ship fruit or shrimp to Japan?

In 2024 Japan recorded imports of Ecuadorian bananas (US$81.5 million), Peruvian Hass avocados (US$31.4 million), Peruvian grapes (US$12.0 million) and small volumes of Peruvian and Indian mangoes, all covered by a published MAFF basis: the immature-banana exclusion in Annexed Table 2, or a detailed rule for that origin and variety. India ranked first among Japan's suppliers of frozen shrimp under HS 030617 (US$284.9 million), with Ecuador at US$102.3 million. Colombia has detailed rules for Hass avocados, Tommy Atkins mangoes and yellow pitaya but no 2024 row for avocados or mangoes. For Peruvian blueberries and for Kenyan fruit and vegetables we found neither a detailed rule nor a 2024 trade row — treat them as unconfirmed.

How to read this map

Each product–origin pair carries one of three labels. They describe evidence, not our opinion of the route.

  • Recorded trade + published basis — Japan reported 2024 imports from that origin, and MAFF publishes a rule or exclusion covering the product.
  • Rule published, no 2024 row — a MAFF detailed rule exists, but Japan reported no 2024 imports from that origin under that HS code. Feasibility depends on registered orchards, packhouses and treatment facilities for the season.
  • Not established — no detailed rule found and no 2024 row. This is not proof of a ban or of permission; ask the Plant Protection Station in writing before planning.

Fresh fruit and vegetables by origin

Values are Japan's 2024 imports from the origin (UN Comtrade, US$ thousand and kg). HS 080390, 080440 and 080450 include dried fruit; HS 080450 also covers guavas and mangosteens. Detailed rules apply to the named variety only.

  • Kenya, Colombia and Ecuador do ship cut flowers to Japan (HS 0603, 2024: Colombia 72,815.12, Ecuador 10,816.16, Kenya 10,486.73 US$ thousand) — outside the produce lanes we source, shown only as context for existing air links.
  • Peru also has a detailed rule for satsuma mandarins; we did not check its trade data, so it is not mapped here.
Japan, fresh produce from five origins: 2024 trade and MAFF plant-quarantine basis (checked 25 October 2026)
Origin — productJapan imports 2024 from originMAFF basis as publishedLabel
Ecuador — bananas (080390)81,476.50 / 105,680,040 kg — second supplier after the Philippines (746,756.71)Annexed Table 2 lists Musa as a prohibited host but excludes immature bananasRecorded trade + published basis
Peru — bananas (080390)7,753.91 / 6,506,747 kgSame immature-banana exclusionRecorded trade + published basis
Peru — Hass avocados (080440)31,391.47 / 10,840,620 kg — second supplier after Mexico (107,805.60)Detailed rule (2015): designated production areas and packing facilities, Hass onlyRecorded trade + published basis
Peru — grapes (080610)12,038.42 / 3,143,309 kg — third supplier after Chile and the United StatesDetailed rule (2023, amended 25 November 2025): Vitis vinifera only, cold treatment in containersRecorded trade + published basis
Peru — mangoes (080450)1,476.65 / 208,380 kgDetailed rule (amended 2023): Kent only, hot-water immersion treatmentRecorded trade + published basis (Kent only)
India — mangoes (080450)394.97 / 68,053 kgDetailed rule (amended 2022): six cultivars from six designated states, vapour heat treatmentRecorded trade + published basis
Colombia — Hass avocados (080440)No row reportedDetailed rule (2019): designated orchards and packing facilities, Hass onlyRule published, no 2024 row
Colombia — Tommy Atkins mangoes (080450)No row reportedDetailed rule (amended 2023): vapour heat treatment, Tommy Atkins onlyRule published, no 2024 row
Colombia — yellow pitayaNot collected (no separate HS code checked)Detailed rule (2023): vapour heat treatmentRule published; trade not checked
Peru — blueberries (081040)No row reportedNo detailed rule found; Annexed Table 2 lists Vaccinium fruit from Peru among Mediterranean fruit fly hostsNot established
Ecuador — mangoes (080450)No row reportedNo detailed rule found; Ecuador appears in the Annexed Table 2 entry covering mangoNot established
Kenya — avocados (080440)No row reportedNo Kenya-specific rule found; Kenya and avocado appear in Annexed Table 2 entriesNot established
Kenya — other vegetables (0709)No row reportedNo Kenya-specific fruit or vegetable rule foundNot established

Shrimp from India, Ecuador and Peru

Frozen shrimp for human consumption enter Japan as food: the importer files a food import notification with an MHLW quarantine station under Food Sanitation Act Article 27, and residues are judged under the positive list system. MAFF's Animal Quarantine Service covers non-living aquatic animals only when they are for aquaculture use.

HS 030617 covers frozen shrimps and prawns other than cold-water species; it does not identify the species, so this map does not attribute any species to an origin. India's MPEDA reports that Japan took 40,776 tonnes of India's frozen shrimp exports in financial year 2025-26.

Japan, frozen and prepared shrimp imports 2024 (UN Comtrade, US$ thousand / kg)
Product (HS)Japan totalIndiaEcuadorPeru
Other frozen shrimps and prawns (030617)1,230,667.19 / 145,708,250284,856.87 / 38,771,300 (first supplier)102,250.36 / 14,931,0977,152.45 / 1,045,846
Prepared shrimp, not in airtight containers (160521)584,356.96 / 61,128,40113,229.26 / 475,464No row reportedNo row reported

Who buys in Japan — and what they typically ask for

MAFF reports that a little over half of fruit and vegetables and a little under half of seafood sold in Japan pass through wholesale markets (about 80% for domestic produce), with 64 central wholesale markets, 154 central-market wholesalers and 2,737 intermediate wholesalers; imports reach the markets through trading companies as well as going direct to manufacturers, retailers and foodservice (MAFF, 14 March 2025).

The needs below are editorial — typical questions each buyer type raises — not data about any company.

Japanese buyer types for imported fruit and shrimp (needs are editorial)
Buyer typeRole (MAFF)Typical sourcing needs (editorial)Products in this map with 2024 trade
Trading companies and specialist importers (商社・輸入商社)Import channel feeding wholesale markets and direct buyersOrigins with a published rule, registered orchards and packhouses for the season, notification handled before arrivalBananas, Hass avocados, grapes, mangoes, frozen shrimp
Wholesale-market wholesalers and intermediate wholesalers (卸売業者・仲卸業者)Collect and distribute through central and local marketsConsistent grade and size, arrival dates matched to market days, claims evidenced on arrivalBananas, avocados, grapes, mangoes
Supermarket chains (量販店)Buy through markets or directProgramme volumes by week, pack and label format, residue resultsBananas, avocados, grapes
Foodservice, ready-meal and processing buyers (外食・中食・加工)Buy through markets, importers or directCount per kg or size grade, glazing and net weight, steady monthly volume, processing-plant informationFrozen and prepared shrimp

What Global B2B Group does — and does not do — for Japan programmes

We do

  • Review your Japan-bound request with you and check it against the published MAFF rule for that origin and variety
  • Approach suitable suppliers on your behalf and ask each for orchard, packhouse and treatment-facility registration and residue results
  • Return offers set out on the same basis so you can compare them

We do not

  • Import, buy, sell, ship or clear goods — the Japanese importer files the food import notification and customs declaration
  • Confirm that a route is admissible or that a supplier is registered for the season
  • Publish stock, prices or supplier contact details, or connect you directly with suppliers before review

What to put in a Japan-bound sourcing request from these origins

  • Origin, product and exact variety or cultivar — rules apply only to the named variety (for example Kent or Tommy Atkins mangoes, Hass avocados)
  • The MAFF detailed rule your route relies on, and whether the orchard, packhouse and treatment facility are registered for the coming season
  • Residue results against Japan's limits under the positive list system
  • Who files the MHLW food import notification and the customs declaration
  • Shrimp: HS code, product form, count or size grade, glazing and net weight, processing plant
  • Arrival port, arrival weeks, Incoterms® rule and named place, and how arrival claims are evidenced

Our team turns these points into one reviewed request and approaches suitable suppliers on your behalf. Buyers pay nothing; sourcing programmes start from USD 250,000 per year or season, and every requirement is confirmed per shipment rather than assumed.

Frequently asked questions

Can Peruvian blueberries be imported into Japan?

We found no MAFF detailed rule for Peruvian blueberries on 25 October 2026, and Annexed Table 2 lists Vaccinium fruit from Peru among Mediterranean fruit fly hosts. Japan reported no 2024 imports from Peru under HS 081040. Do not plan a programme without written confirmation from the Plant Protection Station.

Official guidance: MAFF — Annexed Table 2, import-prohibited plants (English, last updated 17 September 2025)

Which Peruvian fruits have a MAFF detailed rule?

MAFF's index lists rules for Peruvian Hass avocados, Kent mangoes, grapes (Vitis vinifera) and satsuma mandarins. Each rule applies only to the named variety and its conditions.

Official guidance: MAFF Plant Protection Station — index of detailed plant-quarantine rules (実施細則・条件付き解禁)

Are Ecuadorian bananas allowed into Japan?

Annexed Table 2 lists Musa as a prohibited host but excludes immature bananas. Japan reported US$81.5 million of banana imports from Ecuador in 2024. Consignments still pass import inspection and the food import notification.

Official guidance: MAFF — Annexed Table 2, import-prohibited plants (English, last updated 17 September 2025)

Can Indian mangoes enter Japan?

Yes, under a MAFF detailed rule covering six cultivars from six designated states with vapour heat treatment at a registered facility. Japan reported small 2024 imports from India under HS 080450.

Official guidance: MAFF — detailed rule: Indian mango fresh fruit (amended 17 March 2022)

Does frozen shrimp need plant or animal quarantine in Japan?

Frozen shrimp for human consumption is imported as food with an MHLW import notification. The Animal Quarantine Service covers non-living aquatic animals only when they are for aquaculture use.

Official guidance: MAFF Animal Quarantine Service — quarantine of aquatic animals: scope (non-living animals only for aquaculture use)

Does Global B2B Group import into Japan, and is there a minimum?

No, we do not import. We are a buyer-side sourcing service: our team reviews your request, approaches suitable suppliers on your behalf and returns comparable offers. Assisted sourcing applies to programmes from USD 250,000 in total annual or seasonal value and is free for buyers.

Sources

Building production or cold-chain capacity for Japan programmes?

Buying produce and seafood stays here. For facility projects on the supply side, our sister platforms handle the specialist scope:

  • ColdMatch — cold stores, packhouse cooling and cold-chain logistics projects
  • FishMatch — aquaculture, hatchery and seafood-processing equipment and engineering
  • SeedMatch — greenhouse, irrigation and crop-production equipment and engineering

This guide summarises official sources for planning a sourcing request. It is not legal or customs advice; rules change and depend on the product, HS code, origin, destination and date — confirm them with the authority or your customs broker before you ship.