Fresh produce wholesale
Wholesale avocado, cherries and tomatoes: a buyer's specification checklist
Fresh produce wholesale suppliers quote against what you write down. This checklist shows importers, distributors, retailers and processors how to specify three very different crops so offers can be compared like for like.

Short answer
A wholesale produce specification states crop and variety, grade and size (caliber), maturity at shipment and on arrival, defect tolerances, pack and labelling, acceptable origins, volume and the delivery window. Avocado is judged mostly on dry matter and firmness, cherries on diameter, colour and stem condition, tomatoes on type, colour stage and firmness. Put all of it in one RFQ; Global B2B Group reviews it free, and assisted sourcing applies from USD 250,000 per year or season.
What a wholesale produce specification is
A specification is the agreed description of the product: what it is, how big, how ripe, how many defects are tolerated, how it is packed and when it arrives. Without one, two quotes for "avocado, size 18" can describe fruit with different ripeness, pack weight and shelf life — and the cheaper quote may be the more expensive programme.
Most buyers anchor their specification to a public standard and then add their own requirements. The UNECE standards for fresh fruit and vegetables define quality classes (Extra, Class I, Class II), sizing and tolerances for many crops, and Codex Alimentarius publishes standards for avocado and tomatoes. Name the standard and the edition you use; where your customers are stricter, write the stricter value.
Takeaway: If a requirement cannot be measured at inspection, it is not yet part of your specification.
The eight fields every produce specification needs
| Field | What to write | Why it matters |
|---|---|---|
| Crop and variety | Botanical crop, variety or type, any excluded varieties | Varieties differ in shelf life, taste and price |
| Grade / class | Quality class and the standard it refers to | Sets the defect level you accept |
| Size / caliber | Size code, count per carton, or diameter/weight range | Packers grade by size; mixed sizes change value |
| Maturity | Measurable indicator at packing and target state on arrival | Determines ripening, shelf life and waste |
| Tolerances | Allowed % off-grade, off-size and decay per lot | Defines when you can claim |
| Packing and labelling | Carton type, net weight, layers, label language, pallet pattern | Must fit your warehouse and customers |
| Origin | Acceptable countries or regions, and alternates | Drives documents, transit time and risk |
| Volume and delivery window | Per shipment, cadence, total per year or season, first/last arrival | Suppliers plan against it; sets eligibility |
Avocado: what buyers specify
Avocado does not ripen on the tree, so maturity at harvest is the main quality decision. Buyers who sell ready-to-eat fruit also specify ripening conditions on arrival.
- Variety (for example Hass or a green-skin type) and whether skin colour change is expected
- Size code or count per carton, plus the net carton weight it refers to
- Minimum dry matter (or oil) content at harvest, and the test method — the threshold varies by variety and contract
- Firmness at packing and target firmness on arrival if fruit is pre-conditioned
- Defects: skin blemishes, lenticel damage, stem-end rot and internal browning tolerances per lot
- Transport temperature range agreed with the exporter for that variety and transit time
Takeaway: For avocado, write the maturity test and its threshold — "ripe" is not a specification. For avocado-only depth, see the commercial buyer's guide to wholesale avocados.
Cherries: what buyers specify
Sweet cherries are a short-season, high-value crop where size and condition drive price. The UNECE cherry standard (FFV-13) is a common reference; our premium cherries guide covers sourcing in more depth.
- Variety or colour group (dark red, bicolour) and any excluded varieties
- Minimum diameter in millimetres or a size/row band, with the tolerance for smaller fruit
- Colour range, firmness and soluble solids (°Brix) if your customers set them
- Stem: attached, green and fresh; tolerance for stemless fruit if accepted
- Defects: cracking, pitting, bruising and decay tolerances
- Pack (clamshell, bag or bulk carton), net weight, liners and pallet configuration; air or sea freight
Tomatoes: what buyers specify
"Tomatoes" covers several commercial types that are not interchangeable. Codex and UNECE both publish tomato standards; name the type first, then grade and size.
- Type: round, beef, plum/elongated, cherry/cocktail, loose or on the vine
- Size by diameter range or count, and uniformity within a pack
- Colour stage at packing (e.g. breaker, turning, light red, red) using a named colour chart
- Firmness, and for truss tomatoes the condition of the vine
- Defects: cracks, blossom-end rot, sunscald, mechanical damage and decay tolerances
- Single-layer or multi-layer pack, net weight and label language
Takeaway: Colour stage at packing plus transit time decides the colour on arrival; specify both.
Origin, volume and delivery window
Write every origin you can accept, not only your first choice. Additional origins give our team more suppliers to approach and help cover gaps in a single region's season. Do not assume a fixed harvest calendar; ask exporters to confirm their expected window for your variety. See our guide to planning a year-round supply calendar.
Volume should be stated three ways: per shipment, by cadence (weekly, fortnightly) and as a total for the year or season. The total determines eligibility for assisted sourcing — USD 250,000 per year or season for the whole programme, not per shipment.
Turning the checklist into one RFQ
- Download or print the commodity specification template and fill one sheet per crop.
- Mark unknown values as "unknown" rather than guessing, so gaps are visible.
- Add pack, cold-chain and document expectations — see farm-to-port cold-chain checkpoints.
- Submit through the produce sourcing request; our team reviews completeness and programme value and may ask follow-up questions.
- Suppliers that appear to fit are approached by our team; you receive comparable offers and screened introductions only after review and with your approval.
What the platform does not do
Global B2B Group does not grow, pack, export or certify produce, does not hold stock and does not guarantee availability, quality, price or delivery. Quality standards, maximum residue limits and plant-health rules depend on product, origin and destination and change over time; confirm them with the competent authority, your inspection provider and your customs broker.
Frequently asked questions
Where can I buy fresh produce wholesale for an import programme?
Commercial buyers can submit one structured request; our team approaches suppliers that appear to fit and returns comparable offers. Assisted sourcing applies from USD 250,000 per year or season.
What is caliber in fresh produce?
Caliber is the size grade — expressed as a size code, count per carton, diameter or weight range — that a packer uses to sort fruit.
Which standard should my specification reference?
Many buyers use UNECE FFV or Codex standards as a base and add stricter customer requirements. The contract decides which standard applies.
Can I put avocado, cherries and tomatoes in one request?
Yes, but specify each crop separately: they differ in maturity indicators, packs and transport conditions.
Do you publish prices or availability?
No. We do not hold inventory or quote market prices; offers come from suppliers after review.
When can I speak to a supplier?
After our team has reviewed your request and the supplier's information, and you have approved a screened introduction.
Ready to send your produce specification?
Use the produce sourcing request to set out crop, variety, grade, size, maturity, pack, origin, volume and window. It is free, and our team reviews every request before any supplier is approached.
Assisted sourcing from USD 250,000 per year or season. No guarantee of supply, quality, price or delivery.
Related guides and tools
- A commercial buyer's guide to sourcing wholesale avocados
- Planning a year-round fresh produce supply calendar
- Farm to port: cold-chain and export-readiness checkpoints
- Printable commodity specification template
- Premium cherries: wholesale specification guide
- Structuring a cross-border procurement programme
