Buyer Decision Brief · ~8 min read

How To Start An Automation Project

Automation projects that begin with supplier meetings tend to be scoped by suppliers. Projects that begin with a baseline and a requirement are scoped by the buyer.

Direct answer

Establish a measured baseline, identify the constraint, write a requirement in performance terms, set a budget envelope, then engage suppliers with a comparable brief.

When this decision arises

  • Automation discussed without baseline data
  • Multiple supplier proposals that cannot be compared
  • No internal project owner appointed
  • Budget set before scope is understood
  • No acceptance criteria defined

The options on the table

Step 1 — Baseline

Measure output, OEE, labour, quality and cost for the target operation.

Step 2 — Constraint and objective

Identify what actually limits output and define the target improvement.

Step 3 — Requirement (URS)

State what must be achieved and the interfaces, not how to build it.

Step 4 — Budget envelope and business case

Establish an order-of-magnitude case before detailed quotation.

Step 5 — Supplier engagement

Issue the same brief to a shortlist and compare on a common basis.

Engineering and project considerations

  • Appoint an internal owner with time allocated, not an additional duty
  • A comparable brief is what makes quotations comparable
  • Include acceptance criteria in the enquiry, not after the order
  • Involve maintenance and operations early — they inherit the result
  • Plan financing in parallel; it affects timing and contract structure

What to prepare before engaging engineering companies

  • Baseline data pack for the target operation
  • Requirement document in performance terms
  • Interface and site constraint information
  • Decision timetable and approval route

What to measure

Quotation comparabilityTime from enquiry to orderVariance between business case and outcome

Frequently asked questions

Should we ask suppliers to define the scope?

Suppliers can advise, but scope defined by one supplier tends to fit that supplier. Keep the requirement document under buyer ownership.

Related engineering knowledge

Continue on the platform

Independent, buyer-side and supplier-neutral

Global B2B Group does not sell machines and does not represent equipment manufacturers. This material is published to help industrial organisations define the problem, prepare the specification and structure the investment before engineering partners are selected.

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